Our Projects

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🚀 Pledge

We pledge to co-create a better, more sustainable and inclusive world. Three big projects are in the making.

Core Values

Design for Good

We design for tomorrow, today. Agile, conscious, always questioning — so progress is never on pause.

Move Together

We co-create, not dictate. Collaboration is our compass — across cultures, disciplines, and communities.

More Humanly Possible

Our creativity is instinctive, intuitive, and wildly human. No algorithm can replace imagination with intention.

What's Next?

How Good e-Store

Our How Good store purchases supports a charity initiative, helping us make meaningful contributions to causes like environmental conservation, mental health, and community development.

Pay it Forward

With our Pay it Forward offering, we’re giving back by donating a percentage of every project fee to a charity of the client’s choice.

E:Co Certification

Our proprietary E:Co certification, ensuring our brand’s practices are aligned with sustainability and ethical operations.

What does this mean for the planet?

Protecting Australia’s Big Blue

As part of our ongoing partnership with the Australian Marine Conservation Society (AMCS), we’re dedicated to supporting their work to protect Australia's oceans. This includes supporting the protection of marine biodiversity and advocating for sustainable practices to safeguard our seas for future generations.

HOW GOOD STORE COMING SOON

🗒️ Notes

3D/AI Tools

DALL.E
A new AI system that can create realistic images and art from a description in natural language.
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Wombo.art
Generative AI using word prompts and selected art style.

Stable Diffusion
AI Animation and Morphing.

GBA Generative Logo
Case Study of Vector-based AI.
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Dream Fusion 3D
Text to 3D AI.

Spline 3D
Community of 3D animations and renders in-browser.

Space Type Generator
Template 3D text animations.

If you would like to support Considered by Design, you can shout us a coffee, or reach out to chat over a brew IRL. Think we’d be a good match for a collaboration of sorts? Please get in touch.

↳ Rachaelb@consideredby.design; Rebeccab@consideredby.design

Our recent projects

Radix Knowledge Base

Worked together with Radix's marketing team to develop their Knowledge Base website on Webflow. Implemented predictive search with custom code and article like counter using JetBoost. Designed by Radix, developed by ViDesigns.

Check it out

Inflow WebApp

Inflow is an invoicing software completely developed on Webflow. Initially developed for internal use but have made a commitment to make it a FREE product for the Webflow Community!

Check it out

Mockups

Creative Market
A library of templates, graphics and mockups.
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Layers
A bespoke mockup service helping creatives visualise and communicate their concepts with photographic realism.
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Mockup Maison
High-quality PSD mockups with easy-to-use smart layers.
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Mr. Mockups
High quality psd mockups. Helps creative professionals to showcase their work in the best way possible.
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Supply Family
Curated marketplace for creatives.

Fonts

A2 Type
London based type foundry set up by design studio A2/SW/HK, they produce a unique collection of specially crafted fonts.
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Adobe Fonts
An online service which provides Adobe subscribers with access, under a single licensing agreement, to its entire font library.
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Blackletra
A digital type foundry run by Brazilian type designer Daniel Sabino, currently based in São Paulo.
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Blaze Type
A type design and art direction agency based in Lyon, France.
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Commercial Type
A venture between Paul Barnes and Christian Schwartz. Based in NYC and London, the company publishes retail fonts developed by Barnes and Schwartz, their staff and outside collaborators.
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Displaay
A small independent Type Foundry and Design Studio founded by Martin Vácha based in Prague, Czech Republic.
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Dunwich Type
The work of James Puckett, a one-man foundry based in Colorado.
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DS Type
An independent type foundry since 1994, they have an extensive list of custom fonts for well known clients, as well as experimenting with variable fonts.
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Edition Studio
High-quality fonts, crafted with care by New York based graphic design studio, Edition.

Ethical AI Usage

Considered By Design AI Ethics and Usage Policy

1. Purpose
This policy sets forth the framework for the ethical and intentional use of Artificial Intelligence (AI) at Considered By Design. It reflects our dedication to using technology in ways that align with our mission to create meaningful and positive impacts on business, culture, and the planet.

Our objectives include:
• Ensuring team members are informed about AI advancements and its role within our operations.
• Encouraging a culture of innovation where AI is explored responsibly to enhance our capabilities while minimizing risks.
• Upholding transparency and ethical standards in AI usage, reflecting our commitment to integrity and client trust.
• Complying with all applicable legal and regulatory requirements related to AI.

‍2. Applicability
This policy applies to all Considered By Design employees, contractors, consultants, and partners. It governs the use of AI across all activities, projects, and services provided by the company.

‍3. AI Usage Guidelines

3.1 Ethical AI Integration
We embrace AI as a tool to improve our processes and service offerings, including:
• Automating repetitive and administrative tasks.
• Assisting in content creation and creative processes.
• Enhancing data analysis and strategic decision-making.
• Streamlining internal workflows and communications.

AI must be employed in a way that is secure, transparent, and consistent with our core values of purposefulness, responsibility, and sustainability. Our approach to AI is guided by principles that prioritize:
• Human-centric outcomes and respect for individual rights.
• Inclusivity and fairness, avoiding biases or discriminatory practices.
• Data security and privacy, with stringent measures to protect sensitive information.
• Clear communication about AI use to all relevant parties, ensuring accountability and transparency.

‍4. Privacy and Data Security
All data used in AI systems must be handled with the highest standards of confidentiality and integrity. We are committed to complying with data protection laws and implementing best practices to safeguard personal and sensitive information.

‍5. Compliance and Accountability
AI use at Considered By Design must adhere to relevant laws, including those related to intellectual property, consumer rights, and privacy. We will continually assess our AI practices to ensure compliance and uphold our standards of ethical responsibility.

‍6. Quality Assurance and Governance
All outputs generated by AI systems must undergo thorough review for accuracy, relevance, and appropriateness. Team members are responsible for overseeing AI-driven content and correcting any issues related to bias or inaccuracy.

‍7. Data Use Protocols
To protect our data integrity:Only approved data should be used in AI platforms, ensuring it is free from sensitive content.Data should be anonymized whenever possible to maintain privacy.Data usage must be specific to the intended AI purpose and not exceed necessary scope.8.

Partner and Vendor Oversight
When collaborating with external AI providers, Considered By Design will ensure robust vetting processes are in place. We will establish clear agreements to protect data privacy and compliance with industry standards.

‍9. Training and Continuous Learning
We are committed to providing ongoing education and resources for our team to stay informed about the ethical use of AI. Feedback and concerns related to AI usage should be promptly communicated to leadership.

‍10. AI Tools in Use
We utilize various AI tools to enhance our work, including but not limited to:Generative design tools.Automated content and image creation platforms.Predictive analytics and data visualization software.Digital assistants and automated communication tools.

‍11. Policy Violations
Any breach of this policy may result in disciplinary measures, including termination. Serious infractions, particularly those involving unlawful activities, will be reported to appropriate authorities.

‍12. Associated Policies
This document should be read in conjunction with our broader set of policies, including our Data Protection Policy and Information Security Guidelines.

‍13. Review Schedule
This policy will be reviewed regularly and updated as necessary to stay aligned with technological and regulatory developments.

‍14. Effective Date
This policy is effective as of 1 September 2024. Version 1.0.

📧 INBOX

Rachael Brown

April 19

This deck has gravitational pull

Honestly? It’s got orbit. It’s pulling strategy, story, and sass into perfect alignment.

Rebecca Bolton

April 18

FYI: I named our brand tiers again

“Ground Control”, “Lift Off”, and “Orbit”. Or is that too cosmic-core? I’ve had too much oat latte.

Untitled Frame 327

June 05

Am I part of the final design or…?

Not to be dramatic, but I held the perfect grid system and you closed me. Cold.

HP LaserJet (Possessed)

March 17

You really think I’m printing that duotone gradient?

Not unless you give me a blood sacrifice, three new cartridges, and a back massage.

MacBook Pro

March 04

PLEASE no more After Effects

I’m begging. I was designed for light admin and you know it.

Figgy Smalls 🌱

February 26

More light, less existential dread pls

I photosynthesise best when surrounded by good kerning and optimism.

[no-reply@canva.com]

January 10

How did you make this look so premium?

I’ve used 7 gradients and 2 shadows and it still looks like a 2009 school flyer. Help.

Zendaya

April 12

Your brand work? Cinematic.

Not saying your Sextember identity deserves a red carpet, but I’d wear it to the Met Gala.

Future You

TBD

That first call changed everything

You asked the big questions. Made us dig deep. What you pulled out? Pure magic. Still can’t believe it’s ours.

Rachael’s Brain at 2AM

September 08

Found the perfect typeface. It only costs my soul.

It’s brutalist. It’s gentle. It speaks three languages and respects your boundaries. We need it.

📧

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📤 New Mail

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👋 Meet Us

Meet the Founders

From a shared vision to a cause-driven independent creative studio (if that’s what you want to call it). Meet Rachael & Rebecca.

REBECCA BOLTON-

CREATIVE DIRECTOR, COFOUNDER

It was during a time when both the business world and the creative landscape were shifting that Rachael Brown and Rebecca Bolton co-founded Considered by Design. The agency's focus was clear from the start: to create purposeful, intentional brands that have an impact on business, culture, and the planet. But the journey that led them to this point wasn’t linear. It was one marked by a deep sense of responsibility and creativity.

RACHAEL BROWN-

EXPERIENCE STRATEGIST, COFOUNDER

“We wanted to take what we were doing individually and bring it together to make something with real purpose,” Rachael says. “We were both passionate about working with brands that could make a positive impact, and we saw a chance to make that our everyday.”With backgrounds in digital, branding, and sustainability, Rachael and Rebecca started out with a mission to help brands unlock their potential — but in a way that was, as they put it, “considered.” From there, Considered by Design was born.

Right now I’m listening to, watching, and reading…

Rachael: I’m listening to a lot of ambient music lately. It helps me focus while working. Watching a documentary on sustainable design, and reading Designing for the Real World by Victor Papanek.

Rebecca: I’m all about podcasts these days — Design Matters and The Creative Pep Talk are on repeat. Watching short conservations documentaries, and reading Design your Life by Vince Frost.

We get our best work done when…

Rachael: The team is all in sync, collaborating and challenging each other to think bigger.

Rebecca: When everyone feels empowered to bring their ideas to the table. Creativity thrives in an open space where no idea is too wild.

A philosophy we live and work by is…

Rachael: It’s all about the purpose behind the work. Design should matter. It should have an impact. Our Coverse has its own gravitational force.

Rebecca: To always create with intent — whether we’re working with clients, on internal projects, or just brainstorming. Everything we do has a purpose, and it’s that purpose that drives us forward. Because we believe The brands that we create, create us.

LET'S TALK DESIGN