We partnered with the innovative fashion brand Walking Protest to challenge the anonymity of fast fashion's supply chain, which obscures the unethical social and environmental impacts. The challenge was to shift the responsibility of sustainable practices away from consumers and place it firmly on businesses, positioning Walking Protest as a beacon of accountability in an industry often mired in hyperconsumerism.

What did we do?

We crafted a bold brand identity for Walking Protest that captures the essence of fashion for the future, defined by an aesthetic of rebellion. This brand-led approach to passive activism inspires consumers to carry this mission on their backs and forge their own paths toward positive change.

How did we make impact?

This brand identity connects business and brand strategy, establishing a model for accountability that we hope other fashion brands will emulate. By highlighting ethical practices and the individuals behind the supply chain, Walking Protest empowers consumers to engage in passive activism, transforming the narrative of fashion.