Existing brand messaging failed to engage community and government audiences. The identity needed flexible system to mobilise meaningful action and support for its cause. Aims to stand out in the rapidly evolving landscape of climate activism.

What did we do?

In collaboration with local designers, Rebecca Bolton crafted a refreshed visual identity, including a redesigned logo and visual elements, aligned with organisational values. Refine strategic messaging to highlight urgency, community involvement, and the positive impact of a zero-emissions future. Special acknowledgements go to Mitchell Farmer (Design Director) and Jhon Erik Riano (Motion Designer).

How did we make impact?

Newtown Climate, a dynamic community organisation dedicated to fostering a zero-emissions future in the Inner West, embarks on an exciting journey of revitalisation. With a mission to accelerate the transition to a fast, fair, and fun zero-emissions community, Newtown Climate recognises the need for a refreshed brand identity to effectively communicate its vision and mobilise support.