MCi Carbon, a leader in decarbonization tech, sought a brand identity that would establish them as a global force for sustainable change. With a goal of sequestering 1 billion tonnes of CO₂ by 2024, MCi needed a brand that could break through a “sea of empty promises” in the sustainability space, engaging industries like steel, cement, and mining to take meaningful climate action.

What did we do?

We created a unified brand identity, strategy, and website designed to attract high-quality B2B clients, investors, and partners. The website features a circular user journey that highlights MCi’s innovative technology and thought leadership. This brand-led digital experience ensures pioneering efforts reach sectors responsible for 15% of global emissions.

How did we make impact?

The rebrand positioned MCi as a platform for advocacy and thought leadership, establishing Australia as a global leader in decarbonization. Increased visibility at events like the Investor Group on Climate Change Summit, ICM Forum, COP26, and the Global Nature Positive Summit highlights MCi's pioneering role. The new identity also enhances wayfinding around the Newcastle pilot plant as featured in SBS broadcasts, amplifying its commitment to sustainable innovation.